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Dear Friends,

What a year 2020 has been. I hope you and your loved ones are safe and enjoying the holidays. I’m glad things are looking up with a COVID-19 vaccine, and I’m hopeful about 2021. I bring some news, and it’s important I share it with you.

I started TBCA three years ago because I believed that technology had the power to connect world-class consulting talent with growing businesses across the world. I felt that traditional consulting had its market, but there was potential for technology to be a catalyst for consulting for growing companies, especially in emerging markets.


NBC Code: Amendments of the 6th edition

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Credit: Lorelyn Medina — Fotolia

Written by Demilade Onajobi

The Nigeria Broadcasting Code is a set of provisions, standards to monitor and ensure the compliance of all stakeholders in the Broadcast industry. Recently, an amendment was made to the 6th edition of the Code and was released on Thursday, March 26, 2020.

According to the Commission, the new amendments were meant to protect and promote the local broadcast industry from monopolistic and anti/competitive behavior. To increase advertising revenue for local broadcasting stations and content producers in the Broadcast industry in Nigeria

The new amendments, however, have been received…


12 March 2020 * 7 min read

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Written by Nelson Okwonna

The world has seen a gradual rise in populist movements; our own President Muhammadu Buhari’s second term victory could be attributed to the unquestioning support of low-income earning citizens. Not necessarily because they’re convinced that he can help the status quo but for the mere fact that they can better identify with him. President Trump’s assent to power was on the promise of reviving the economy for the middle class — “Making America Great Again”. …


06 March 2020 * 8 min read

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Written by Jide Rotilu

I’ll like to talk about CVs today. A thread. I’ve reviewed thousands of CVs since I left Deloitte to start up my firm @tbcaco. These CVs come either as job roles at tbca.co or on a Recruitment/Human Capital project for a #TBCA client. The thread is from the vantage point of a Business Owner. Lets help job seekers create #betterCVs.

Many people don’t know how to structure or write proper CVs not to now talk about the Cover letter which most relegate to a CTRL-C, CTRL-V, CTRL-F (find the…


08 January 2020 * 7 min read

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Written by Paschal Amaechi

Africa, the world’s second-largest and second most-populous continent is a continent that continues to attract attention albeit mixed. The accelerated growth and acceptance of democracy across most of the continent has brought about heightened interest, at least from an economic standpoint. The continent is forecasted to experience a 4% GDP growth in 2019, up from 3.5% in 2018 according to the African Development Bank (AfDB); and a real GDP growth 9% faster than the world average according to the International Monetary Fund (IMF). …


25 November 2019 * 3 min read

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Written by Ayodeji Okunlola

It can be argued that one of the weakest links right now is electricity distribution; this doesn’t mean that the transmission and generation value chains haven’t been lagging behind, but arguably not as bad as the “end” segment of the chain.

Multiple solutions have been suggested of late on how to restore confidence and liquidity to this segment of the value chain. Many have suggested a government reversal of the privatization plan while some also assert the need for speedy metering of customers. The most predominant thought echoed by…


29 January 2020 * 5 min read

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Written by Chudi Nwachukwu

Usually, when one thinks of fraud investigation or simply investigation what comes up is manual and reactive techniques — the use of paper, one on one interviews and taking action after the event has occurred. Wouldn’t it be an icing on the cake if you could detect the fraud before it happened; nipping it in the bud.

The significance of this is cost savings in profit, not loss, brand name still intact, customers’ trust not eroded (which you can’t really put a value on) and going concern integrity, etc…


18 February 2020 * 6 min read

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Written by Demilade Onajobi

Data in more recent times than ever has become the engine to which businesses are driven on. The amount of data corporations has to collect, store and process is growing faster than ever, and not only that, the risks associated with such an amount of data exposure is becoming overwhelming for both users and companies by the day. Organizations are not only trying to keep up and protect customer’s personal information but also the most sensitive ones.

There is now an increasing need to protect user data. First, the…


24 January 2020 * 6 min read

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Written by David Ekefre

In the previous post, we began a series on Customer loyalty and Customer retention. There, we learned what customer loyalty is and ways we can achieve it. We also established that customer loyalty cannot be achieved except, first, by achieving customer retention; that achieving customer retention is the first step to achieving customer loyalty. This means that every method of achieving customer retention, including those we’ll discuss here and those we would not discuss here, ultimately leads to customer loyalty.

In this post, we’ll talk about customer retention and…


20 January 2020 * 6 min read

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Written by David Ekefre

In this series of posts, we’ll learn what Customer loyalty and Customer retention is; and also some practical ways to achieve them. These two terms are used widely interchangeably but I believe they are two different terms and actions. Loyalty speaks more of a long-term — making your customer a lifetime customer-relationship between your business and her customer, whereas, retention speaks more of short-term — making your customers come back a second and third time — relationship. So you see, they speak of two different things, nonetheless, not far…

Hello team at TBCA

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